Apple today released the third public beta of iOS 11 to its public beta testing group, allowing non-developers to download and test the new operating system ahead of its fall launch. The third public beta of iOS 11 comes two weeks after Apple released the second public beta and it likely corresponds to the fourth developer beta.
Beta testers that have signed up for Apple’s beta testing program will receive the new iOS 11 beta update over-the-air after installing the proper certificate on an iOS device.
Those who want to join the beta testing program can sign up on Apple’s beta testing website, which gives users access to iOS, macOS, and tvOS betas. Step-by-step instructions for downloading installing the public beta can be found in our how to. Betas should only be installed on a secondary device as the software is not stable and often includes many bugs.
The fourth developer beta brought some of the most significant changes we’ve seen yet in an iOS 11 beta. A much-desired swipe feature for clearing Notifications on the Lock screen has been added, and there are also several visual tweaks to icons throughout the operating system. An overview is below:
The iOS 11 operating system introduces several design changes to the operating system, including a new Lock screen experience and a customizable, redesigned Control Center. Siri is smarter, has a more natural voice, and can do more, Messages features person-to-person Apple Pay, Notes has searchable handwriting and document scanning, and Music lets you share playlists with your friends.
A new Files app improves file management on iOS devices, and on the iPad, there’s a new Dock, an App Switcher, and support for Drag and Drop, all of which improves multitasking on the device. A revamped App Store is coming in iOS 11, photos and videos take up less space, iMessages can be stored in iCloud, and developers are getting new tools like ARKit for creating impressive new augmented reality apps and games.
For complete details on all of the features included in iOS 11, make sure to check out our iOS 11 roundup. Apple plans to release iOS 11 to the public in the fall following several months of testing and refinement.
Apple is still selling you computers with 2013 specs for 2017 price tags.
While these computers will work fine, they have outdated specs that don’t warrant their high price tags. You should steer your wallet well clear of them.
I’ve listed the Apple computers you shouldn’t touch with a 10-foot pole, and added suggestions of computers you should consider instead.
Some of these computers are part of Apple’s recent back-to-school promotion , where you can get a free pair of $300 Beats Solo3 Wireless headphones. Yet, even with the free pair of headphones, some computers aren’t worth your time or money.
So Windows Phone is well and truly dead (excepting a tiny handful of Windows 10 devices). There it lies, buried in the graveyard of failed smartphone platforms. Cause of death: Android. Yes, really.
Apple changed everything in mobile, but in the chaotic years after its release, there was a massive opportunity to be the alternative that would ultimately dominate marketshare. It was Microsoft’s for the taking, but Google got there first.
I started reflecting on what happened to these smartphones as the 10th anniversary of the iPhone came and went. And the thought that kept occurring to me is how little everybody knew about what was about to happen to the smartphone industry before the iPhone came along. Nobody knew what they didn’t know.
That led to some hilarious quotes from competitors that are easy to mock now. BlackBerry CEO Jim Balsillie’s “in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.” Palm CEO Ed Colligan’s “PC guys are not going to just figure this out. They’re not going to just walk in.” Microsoft CEO Steve Ballmer’s “It doesn’t appeal to business customers because it doesn’t have a keyboard.”
After they said those things, all of those CEOs tried (and failed) to adequately respond to the iPhone. BlackBerry duct-taped extra software on its aging platform and tried to make the whole screen a giant button. Palm made a go of it with webOS but couldn’t get carrier support, nor make products good enough for consumers to go out and buy their devices.
Microsoft’s response was Windows 6.5, a hack on an old OS that wasn’t designed for full touchscreen devices. Then Windows Phone 7, which was an admirable reboot with genuinely new design ideas. It came too late, though, and floundered. Windows Phone 8 took a bad situation and made it worse by angering Microsoft’s surprisingly passionate fanbase when they learned existing devices wouldn’t get software upgrades. (The same thing happened with Windows Phone 10, though by then it hardly mattered.)
Oh yeah, one more thing: somewhere in there Microsoft bought Nokia and frittered away the most storied and trusted phone brand in history. Cool job.
So while Microsoft didn’t do itself any favors, I’d argue strongly that all these machinations and flailings weren’t a response (or weren’t only a response) to the iPhone. The real enemy was the company that had set its sights on Microsoft’s phone ambitions since before the iPhone was released.
That company was Google, of course, and it only tangentially wanted to take on the iPhone. Google’s real target was always Microsoft, and it hit the bullseye.
The best window into what Google was thinking about when it was creating Android is the 2012 legal fight it had with Oracle about Java. The deeply nerdy API details of that case don’t really matter now, but the process of a public, protracted court battle gives us a special and unique gift: testimony and documents.
Here’s some of what then-CEO of Google, Eric Schmidt, had to say about the creation of Android:
Q. And once Android came aboard and Mr. Rubin came aboard, was there a business strategy formed about what Android would be and how it worked?
Q. Can you tell the jurors about that? What was it?
A. My recollection was that the the strategy that evolved over the first year, which would be roughly 2000 and — 2006, was to build a platform — which, again, we previously discussed — that would be free and clear of some of the other licensing restrictions that were slowing down the industry, and that would, in fact, create a viable alternative to the then key players at the time. As you’ve earlier seen in the documents.
So our idea was that if we made something that was generally available, it would provide a lot of customer value; it could be a very large platform; and it would grow very quickly. All of which has, indeed, occurred.
Q: When you say open or alternative to what was out there, tell our jurors what you mean by that.
A. Well, at the time, we were quite concerned about Microsoft’s products. It’s hard to relate to that now, but at the time we were very concerned that Microsoft’s mobile strategy would be successful.
It’s also true at the time that the primary player in the industry was Nokia, who had an operating system called Symbian, which we were also concerned about.
This was before the iPhone was announced and before the whole iPhone revolution occurred.
This all sounds awfully precious now, with the benefit of hindsight. The very idea that Google was terrified of Windows Mobile is hard to wrap your head around. After all, we all know that was the iPhone that changed everything in mobile, it was the iPhone that made all those other companies launch half-cocked jerry-rigged products as a stopgap before remaking their platforms later on.
Indeed, that happened with Android, too. Andy Rubin famously revamped Android’s launch plan when we saw the original iPhone presentation:
Rubin was so astonished by what Jobs was unveiling that, on his way to a meeting, he had his driver pull over so that he could finish watching the webcast.
“Holy crap,” he said to one of his colleagues in the car. “I guess we’re not going to ship that phone.”
But go back to Schmidt in that trial for a second. The thing he and Google’s other executives were worried about was ensuring that mobile users continued to have access to Google search. He saw clearly that there would end up being a software platform that lots of different manufacturers would license and use to make phones, and he wanted Google to be on it.
Rather than trust Microsoft and Nokia and everybody else to keep their platforms open to them, Google just went ahead and made the open platform itself. And then it released it to anybody to use for free, undercutting Microsoft’s licensing fee for Windows Mobile.
What killed Windows Phone was getting beat to market by Android. It took way too long for Microsoft to release a viable competitor to the iPhone – it didn’t really land until 2010. By then, Android had already been around for two years and Verizon was selling the Droid for a year.
Back then, despite the disruption in the market that the iPhone brought, US carriers still had the power to determine winners and losers. And since only AT&T had the iPhone, the other three in the US were casting about for their competitive product. Verizon, in particular, was going to be the kingmaker.
In 2008, Verizon tapped BlackBerry’s Storm, which was a colossal failure. In 2009, Verizon looked at what else was around. Palm hadn’t been able to convince Verizon to pick up the Palm Pre and Windows Phone 7 was still a year off. So Verizon went all in on Droid and the rest is history.
This is obviously an oversimplified timeline. Nokia woulda-coulda-shoulda made a move, for example. Palm and BlackBerry and everybody else made enough mistakes to fill books.
But in mobile, there’s no greater woulda-coulda-shoulda than Windows Phone. Everything that made Android successful was stuff that Microsoft was basically already trying to do. It’s just that Microsoft did it not quite as well, not quite as free, and way too late.
There’s no avoiding it: High Sierra, the next major release of macOS, is going to feel like a somewhat boring update to most people. It’s full of foundational refinements and new technologies that will prepare your Mac for very cool things that are coming over the next few years. There’s a whole new file system underneath everything! But feature-wise, High Sierra lacks any new apps or consumer-facing changes that will make it all that exciting for Mac users.
If you’re a photographer, you’ll certainly appreciate the revamped Photos app and its more powerful editing tools. Mail, Safari, Notes, Spotlight, and Siri are all slightly better on High Sierra, too. But even Apple’s other refinement-focused macOS releases — such as El Capitan or Mountain Lion or Snow Leopard — contained more new stuff. This time, the most important changes are all happening under the hood. And even if you’re unlikely to notice all of them, some are pretty monumental for the operating system’s future. You can install the public beta for High Sierra as of today.
THE SMALL CHANGES YOU CAN SEE
Photos is the app that’s received the most attention from Apple in macOS High Sierra, and the payoff for that work is significant. Over the last couple years, Photos has focused largely on simplifying the hassle of managing your photo library and syncing your pictures across devices through the cloud. But with High Sierra, it’s once again starting to feel like a capable, robust piece of editing software. The sidebar is now persistent and displays your library, Memories, Live Photos, and albums. You can view your photos based on media type (burst shots, selfies, panoramas, slow-mo, etc.), and GIFs are finally supported, too.
The edit view has been totally reworked and now offers a wider selection of tools including curves (for finer adjustments) and selective color, which lets you change the color of a specific thing in your shot without affecting the entire image. A new “Compare” button in the upper left corner makes it easy to reference the before and after of each adjustment you make to be sure you’re not ruining everything. And similar to iOS 11, the app’s built-in filters have gotten more natural and subtle.
Plus, if Photos still falls short for your image processing needs, Apple now lets you kick an image out to your editor of choice — Photoshop, Pixelmator, etc. — and saves any edits you make non-destructively. That way, you’re not left with multiple copies of the same photo on your Mac, and your edits sync across your devices just as they would if you’d been working in Photos the whole time.
High Sierra gives Photos the same, new Live Photos tricks as iOS 11 including the loop, bounce, and long exposure effects. Apple is also ramping up its continued war with Google Photos by making the Memories feature smarter; Photos will now create memories involving pets, babies, birthdays, sporting events, outdoor activities, weddings, and anniversaries. And Photos supports the new file formats meant to save space when you’re shooting images and video on a device running iOS 11. To round things out, you can now publish books (and even websites) with third-party companies like Shutterfly and Wix.
Apple has declared war against annoying auto-playing videos and creepy ad tracking across the websites you visit. In High Sierra, the company has ramped up Safari’s capabilities to shield you against both. And these auto-playing defenses are incrediblyeffective. You can set preferences for individual websites or a blanket rule that bans all autoplay, only stops content with sound, or lets everything play.
And it works! I’ve been unable to find any site that can successfully break through Safari’s new safeguards against unexpected media playback. For most, I’ve had to manually hit the play button or at least take some action. In other instances, loading animations made clear that sites were trying to auto-play something, but they still failed. This feature alone might make many give Safari another try as their primary Mac browser. Apple insists it’s way faster than Chrome, remember.
Another new, great Safari feature is intelligent tracking prevention. Apple’s browser will now use machine learning to identify the advertisers that track you around the web and remove the cross-site data that’s responsible for your Amazon browsing and other brief shopping sessions following you for days and weeks on end. You’ll know it’s working when ads start seeming less creepy and directly relevant to that thing you just searched for. Advertisers will no doubt try to circumvent this pro-consumer feature, setting up a game of cat and mouse in future updates to macOS and Safari.
Safari is also adding more granular controls over content blockers and privacy controls for your Mac’s camera, location, microphone, and notifications. And you can now set the Reader mode, which strips pages of everything but article content, as the default whenever it’s available.
Right off the bat, the updated Mail app should save some space on your Mac’s hard drive. Once you upgrade to High Sierra, Mail will compress all of your messages that it stores. Apple says this could result in Mail taking up to 35 percent less space compared to whatever amount of room it’s eating up on your computer right now.
Mail also gets one significant new feature that’ll come into play when you search through your inbox for that one important email: Top Hits. The idea here is to make search much more accurate by factoring in how often (and recently) you’ve read a message and whether the sender is a favorite contact or someone you’ve set as a VIP in Mail preferences. It also takes into account how frequently someone emails you and your rate of actually replying. Apple says that Top Hits will get more relevant and helpful the more you use it and search in the Mail app.
Notes can now be pinned, so you can keep the important ones at the top of your list. Tables can be added to notes, too. I had to think long and hard about what I’d need a table for when coming up with the fake travel schedule below, but I’m sure there are some of you who’ll find this small thing very useful. And now when you search for a word in notes, it’ll be highlighted so you can easily located it in results.
With High Sierra, Siri is getting the same, more natural voices that are also coming to iOS 11. The assistant is also better at music-related requests. Aside from the straightforward play this song by this artist stuff, you can ask Siri to “play some music” for a personalized playlist or ask her to play something sad or genre-specific.
Spotlight can now track flight status, if that’s a thing you want to do. It’ll show you whether a flight is on time, its path, duration, and the key departure / arrival terminal info you need. You can get this from Google, of course, but if you’re a big Spotlight user, maybe this is just ever so slightly quicker.
OTHER RANDOM NEW THINGS
Messages in iCloud: Just like iOS 11, High Sierra now offers to store your iMessage history in the cloud, making it easier to retrieve all those conversations whenever you set up a new device. Everything is still end-to-end encrypted to ensure privacy.
FaceTime Live Photos: When you’re on a FaceTime call with someone, you can capture a Live Photo that uses the other person’s camera and mic on their Mac or iOS device for greater quality. Both parties on the FaceTime call are notified whenever a Live Photo is taken.
Universal Clipboard between Macs: You can copy something on one Mac running High Sierra and paste it onto a nearby Mac that’s also signed into your account. Universal Clipboard is already a convenient feature between macOS and iOS, and now it works across Macs.
Improved family sharing and shared iCloud storage: Starting with High Sierra, Apple now lets you set up different aspects of family sharing (Apple Music, shared purchases, etc.) as you need them. Also, everyone can take from the same storage plan. 200GB of iCloud storage is $2.99 per month, or you can jump up to 2TB — hopefully enough to cover everyone — for $9.99 a month.
New Touch Bar tricks: The tiny strip of a display on MacBook Pros is getting ever-so-slightly more useful in High Sierra. You can double tap the volume button to mute your Mac’s audio. Swiping to adjust display brightness and system volume is faster since you don’t have to bring up sliders first. And there are new buttons for Night Shift and AirPlay.
Better iCloud file sharing: Files saved to iCloud Drive can be shared with other people for collaborative work. Everyone sees the same document and will always get the latest version with any edits and changes. “Compatible” third-party apps can also work on iCloud Drive files and the document is still kept up to date. And now, you can share directly with people from the share sheet.
THE BIGGER CHANGES YOU CAN’T SEE
APPLE FILE SYSTEM
Apple is making some radical changes to the underpinnings of your Mac. High Sierra will mark the changeover to the company’s own, modern Apple File System. iOS users made this transition back in March, and now the Mac’s time has come. APFS is optimized for the flash / SSD storage in most new Mac computers today. It’s faster, more efficient, and advances Apple’s focus on encryption and security. Here are a few examples of the noticeable benefits of APFS:
Saved space: As with iOS 10.3, you might notice some freed up storage on your Mac once you’ve made the upgrade to High Sierra. This is a result of the file system’s greater efficiency.
Cloning: When files or folders are copied, they are now “cloned,” which happens instantaneously and the duplicated file eats up barely any additional storage on your computer.
Fast directory sizing: You’ll no longer have to spend any time waiting for macOS to calculate the size of a particular folder or file in the “Get Info” screen. High Sierra keeps much better track of file / directory size and can display that data right away.
Snapshots and crash protections: AFPS can take snapshots, which are read-only copies of the state of the file system at a given time. This makes backups easier and more reliable — both for app developers and Apple’s Time Machine software.
The rise of high-resolution displays and 4K video has led Apple to bring support for HEVC (H.265) to High Sierra. The pitch for HEVC is that it enables video streaming and playback of 4K content, but with file sizes that are up to 40 percent smaller than H.264 videos. All Macs will get software support for HEVC, but hardware acceleration, which will improve playback and encoding even more, is exclusive to only the most recent Macs.
EXTERNAL GPUS AND VR
Sometime next year (Apple is saying spring 2018), owners of supported Macs will be able to connect external graphics cards over Thunderbolt 3 and instantly boost the gaming power of their system for far better performance with top titles and — eventually — support for virtual reality experiences. High Sierra is Apple’s initial step into eGPUs and VR, and it’ll be some time before we know how serious the company is about taking the fight to Windows here.
WHAT DIDN’T APPLE CHANGE AT ALL?
iTunes and the Mac App Store. Perhaps more than any other apps on macOS — well, besides Chess, DVD player, and Stickies — those two are in need of some rethinking. The App Store is being completely redesigned on iOS 11 with a bigger emphasis on editorial, but that’s not (yet) true of the Mac. Maybe next year.
Dashboard is also still hanging around and continues to feel largely ignored and unchanged dating back to sometime in 2006. It’s turned off by default. For all of Apple’s efforts to be super efficient, there’s still a lot of ancient software left untouched in High Sierra. Why not just cut the cruft?
So that about covers what’s new in High Sierra. Should you install the beta? I can’t see any pressing reason to over the summer. This isn’t akin to the huge upgrade that iOS 11 gets you on the iPad. That’s perhaps worth dealing with some bugs for. But the Mac’s new software features are relatively small in scope, so it’s probably worth holding out until the steady, official release this fall — unless auto-play videos are really bugging you.
High Sierra will be available as a free download for all the same Macs that received Sierra in 2016.
Following the launch of Apple Pay on the web on iOS 10 and macOS Sierra, Apple is now offering a selection of exclusive holiday discounts and benefits in order to entice customers to use the mobile payments service online.
Some of the offers, for example, include 50% off a one-year subscription to The New York Times, a free $50 iTunes gift card with the purchase of a Casper mattress, and a free $25 gift card if you spend over $150 at athletic apparel retailer Lululemon.
Free shipping, discounts, and other offers are currently available from Adidas, Casper, Grubhub, Instacart, JackThreads, Jet, Lululemon, The New York Times, 1-800-Flowers, Overstock, Seamless, Shopify, Spring, and Vacatia.
• Adidas — Enjoy one- or two-day free shipping.
• Casper — Buy a mattress and receive a $50 iTunes gift card.
• Grubhub — Win a $50 gift card for you and a friend! New diners will also receive $10 off their next order.
• Instacart — First-time customers get one month of free Instacart delivery.
• JackThreads — Get 20% off great holiday looks.
• Jet — Get 10% off your first three orders and $5 JetCash to use on future purchases.
• Lululemon — Get a $25 gift card if you spend over $150.
• The New York Times — Get 50% off a one-year subscription.
• 1-800-FLOWERS — Enjoy free shipping.
• Overstock — Enjoy a free year of Club O Rewards Membership, a $19.99 value.
• Seamless — Win a $50 gift card for you and a friend! New diners will also receive $10 off their next order.
• Shopify — Explore unique gifts and deals from Shopify stores.
• Spring — Get 20% off perfect looks for holiday.
• Vacatia — Get 7% off resort bookings and a chance to win a one-week stay in Hawaii.
Apple said more offers are coming soon from retailers such as Abercrombie & Fitch, Hollister, Bank of America, Caviar, Chase, Poshmark, Tumi, Under Armour, Warby Parker, and The Washington Post. The offers are valid in the U.S. only.
Tech giant Apple has enhanced its iOS accessibility features for users with hearing impairments, according to a report by Appleinsider.
Features like Bluetooth-based AirPod-style streaming, Live Listen, have been enhanced, focusing on conversations in loud environment for hearing impairments.
Apple first introduced MFi support for Bluetooth hearing aids in iOS 7 and iPhone 4s.
Its latest software expands support for direct streaming of phone calls, FaceTime conversations, movies and other audio to supported hearing aids, without the need for a middleman device known as a “streamer”.
New iOS 10 hearing aid also features integrated device battery life and independent base, treble, right and left volume controls, and supports audiologist-designed presets for handling sound from concerts or restaurants, the report said.
In addition to supporting audio originating on the phone, the new Live Listen feature also allows users to relay focused audio picked up by the iPhone’s mic, enabling clearer conversations when in a loud environment.
Apple today seeded the second beta of the upcoming macOS Sierra update 10.12.2 to developers, one week after releasing the first 10.12.2 beta and two weeks after the public release of macOS 10.12.1.
macOS Sierra 10.12.2 beta 2 is available for download through the Apple Developer Center and through the software update mechanism in the Mac App Store. A public beta will likely be available for public beta testers later this week.
macOS Sierra 10.12.2 includes new emoji introducing Unicode 9 characters like clown face, drooling face, selfie, face palm, fox face, owl, shark, butterfly, avocado, pancakes, croissant, and more, plus many profession emoji available in both male and female genders.
Apple has also updated the artwork on many existing emoji, adding detail and making them look less cartoonish and more realistic.
The update will also focus on bug fixes and performance enhancements to address issues that have popped up since the release of macOS Sierra 10.12.1.
Available since September, macOS Sierra is the latest Mac operating system. It includes Siri support, Apple Pay for the web, Universal Clipboard, Apple Watch auto unlocking, improved iCloud Drive integration, Picture-in-Picture multitasking, and dozens of smaller features that can be found in our macOS Sierra roundup.
Apple today seeded the second beta of an upcoming iOS 10.2 update to public beta testers for testing purposes, just one over one week after releasing the first iOS 10.2 public beta, and one day after providing the second iOS 10.2 beta to developers.
Beta testers who have signed up for Apple’s beta testing program will receive the iOS 10.2 beta update over-the-air after installing the proper certificate on their iOS device.
Those who want to be a part of Apple’s beta testing program can sign up to participate through the beta testing website, which gives users access to both iOS and macOS Sierrabetas. Betas are not stable and include many bugs, so they should be installed on a secondary device.
iOS 10.2, as a major 10.x update, includes several new features to enhance the iOS 10 operating system. New emoji are included, introducing Unicode 9 characters like clown face, drooling face, selfie, face palm, fox face, owl, shark, butterfly, avocado, pancakes, croissant, and more, plus many profession emoji available in both male and female genders.
Apple has also updated the artwork on most existing emoji, adding detail to make them look less cartoonish and more realistic.
In addition to new emoji, the iOS 10.2 update includes new wallpaper, new Music sorting options, a new “Celebrate” Screen Effect,” an option for preserving camera settings, a Videos widget, Single Sign-On support, an SOS feature for quickly calling emergency services, a new TV app to help users discover television content to watch, and more.
Apple and Samsung have been slowly sucking the air out of the smartphone market for some time now. With Samsung taking the mantle of the leading Android handset maker and aiding in Google’s mobile operating system expansion, Apple is scooping up the ever-coveted profit margin measurement, there is arguably little left for other hardware manufacturers to attain in the space.
In a see-saw battle of smartphone titans, Samsung managed to snatch a bit of profit from Apple’s usually secure margins as iPhone numbers slipped and Galaxy phone sales rose last quarter. According to a report from ZDNet, backed by analyst’s findings, Samsung’s climb over Apple may only represent a pyrrhic victory as the bottom line for all smartphone manufacturers is in a state of disruptive flux that is wreaking havoc on the industry’s ability to sustain profit margins as a whole.
Given the ramp of Chinese OEM smartphone volumes and particularly strong 2015 smartphone market share gains for Huawei, we note our industry profit analysis excludes a large portion of this group of OEMs gaining an increasing share of the smartphone market profits due to the lack of available and comparable profit metrics. While this likely overstates Apple’s profits, we note some leading smartphone OEMs in China are growing global market share through aggressive pricing strategies limiting near-term profit levels. Inside the Greater China region, the share has shifted to Chinese OEMs as well. In fact, in Q2/C15 Apple was number 1 vendor of smartphones in China, and we now believe in Q2/C16 Apple fell to the number 5 vendor behind Huawei, OPPO, Xiaomi, and VIVO.”
Thanks to some aggressive movement by OEM’s chasing short-term viability behind device pricing, anyone who isn’t Samsung or Apple is seeing a quick boon in sales. The unfortunate dark side to this trend is that pricing wars may be speeding up the commoditization of the hardware without buying OEM’s time to develop retention saving services and offerings. While even industry titans face increased pressure from pricing wars, Apple can rely (for a time) on its software, services, and terrestrial hardware offerings to indenture brand loyalty and adoption; Samsung can do the same to a lesser extent.
However, the OPPO’s, LG’s, Xiaomi’s, and Motorola’s of the world are left hammering increasingly thin profit margins without time to build a hardware or software ecosystem that helps feed the company’s shrinking bottom line.
Where is Microsoft in all of this?
Perhaps, exactly where many will be as the market continue to shake out, waiting on the sideline for the starting player to get injured. Microsoft’s departure of the consumer facing smartphone market was and still is heavy felt for long time users of Windows phones, but judging by the numbers may have been an inevitability.
smartphone profit share
With the old question of who will help cultivate the smartphone industry becoming all but a drawn conclusion, the next question becomes, why continue to participate? How do companies that rely on an ecosystem of apps, software, and services they do not control, justify competing in a dwindling profit margin game?